Chery Expands UAE Presence with New Showroom on Sheikh Zayed Road

Chinese automaker Chery has expanded its presence in the UAE by opening a new showroom on Dubai’s Sheikh Zayed Road, in partnership with its official distributor, AW Rostamani. This strategic move is a significant milestone in Chery’s mission to reinforce its footprint in the UAE, highlighting its dedication to providing innovative, high-quality vehicles and exceptional customer service.

This new showroom marks Chery’s second in the UAE, complementing its existing showrooms and service centers in Sharjah and Dubai. Michel Ayat, CEO of AWR Automotive Group, remarked on the success of their flagship facility in Sharjah, stating that expanding to Dubai was a natural progression in their growth strategy. He emphasized that the new showroom demonstrates Chery’s advanced technology and design, underscoring their commitment to excellence in the automotive industry.

Zaher Sabbagh, Director of Chery UAE, expressed excitement about the new venture, calling it a crucial milestone in their UAE expansion. He noted that this second outlet aligns with their aggressive growth plan aimed at enhancing customer experience and strengthening their market presence.

The new showroom will display a range of Chery’s vehicles, including the TIGGO 8 PRO MAX, TIGGO 8 PRO PLUG-IN HYBRID, TIGGO 7 PRO MAX, and TIGGO 4 PRO. With the capacity to showcase up to eight cars, the showroom highlights the Chinese automaker’s advanced technology and commitment to sustainability.

As part of its expansion, Chery has also launched the ‘Chery Will Pay’ initiative, offering flexible payment solutions that include two years of free service, one year of insurance, and one year of registration.